Clickova Live Sales Playbook
Kenya
Start a business conversation — don't force a sale.
Earn the conversation. Understand the business. Find the real problem. Recommend only when there is a genuine fit.
Connect
Earn the first 20 seconds.
"Hi [Name], this is [Caller] from Clickova. I know you weren't expecting my call. Can I take 20 seconds to tell you why I reached out, and then you can decide whether it's worth continuing?"
Say it naturally. Then stop and let them answer.
What just happened?
Most common
Access / Right person
Initial resistance
Trust / Legitimacy
Other
Stop condition
Understand
Get them talking about their business.
"How are you currently getting most of your new customers?"
Don't recommend the first product that comes to mind. Understand what outcome they actually want.
Prospect
"We need a website."
Ask
"What would you want the new website to accomplish that your current setup isn't doing?"
Prospect
"We need videos."
Ask
"What would you want those videos to accomplish for the business?"
They mentioned...
If they are genuinely well covered, do not manufacture a problem.
Having trouble understanding the need?
Match
Connect the problem to the most relevant Clickova solution.
Clarify the right duration before choosing. Compare the 30-sec and 60-sec options below.
Weak, missing or outdated website / needs professional online presence and booking
Professional Website + BookingNeeds website, booking AND ability to accept online payments
Website + Booking + Online PaymentsCustomer inquiries, messages or calls are missed, answered slowly, or staff spend significant time responding
AI Customer Response — Voice + ChatNeeds a professional presenter-led video — explanation, announcement, promotion or straightforward business message
AI Presenter VideoNeeds a high-impact cinematic business / brand story
Cinematic Business StoryClarify the right duration before choosing. Compare the 30-sec and 60-sec options below.
No meaningful need identified
→ Do not force a product
Not sure?
"What would make the biggest difference to your business right now?"
Not sure about the match?
Propose
Connect the solution directly to what they told you.
"Based on what you've told me about [PROBLEM], I think [SOLUTION] may be worth looking at because [WHY IT ADDRESSES THE PROBLEM]. Would you like me to quickly explain how that works?"
They're evaluating the solution
Never guess. Never invent. Never promise.
If there is no genuine fit, do not force a product. Thank them for their time and move on.